福田區(qū)中心商圈

　　標(biāo)志及廣告詞全球征集

　　Worldwide Solicitation For

　　Futian District Central Business Circle 標(biāo)志&Slogan

　　大灣區(qū)藍(lán)圖已就，深圳作為四大中心城市之一，全面促進(jìn)粵港澳大灣區(qū)經(jīng)濟(jì)、科技、文化的合作與發(fā)展。位于大灣區(qū)中軸線上的福田，一直都是改革創(chuàng)新的先鋒，是深圳市的中心城區(qū)、市委市政府所在地，坐擁中心商務(wù)區(qū)。頭頂中國(guó)三大金融集聚地之一、全球總部經(jīng)濟(jì)聚集區(qū)、全球智能終端創(chuàng)新中心、國(guó)際文化好創(chuàng)意中心等諸多“光環(huán)”，是深圳的行政、金融、文化、商貿(mào)和國(guó)際交往中心。

　　人們常用“湖山擁福，田地生輝”來(lái)形容福田是塊得天獨(dú)厚的的風(fēng)水寶地。在時(shí)間的聚變里，福田從一片農(nóng)田和灘涂，變成深圳城市最美天際線，并朝著世界級(jí)“城市會(huì)客廳”的方向發(fā)展。當(dāng)下的變化比以往任何時(shí)候都更為迅速，技術(shù)突破、知識(shí)迭代、秩序重組近在眼前，新的思想、模式、格局都在生長(zhǎng)……信息技術(shù)與顏值革命的新浪潮，催化著全球性的多元升級(jí)。

　　為實(shí)現(xiàn)福田中心商圈公共設(shè)施、智慧管理、消費(fèi)環(huán)境、服務(wù)產(chǎn)品、品牌價(jià)值大整合大提升，打造蜚聲海內(nèi)外的福?新名?，充分展示福?區(qū)嶄新的國(guó)際化形象，為深圳乃至全球的城市商圈體系發(fā)展注入新的活力和指明新的方向，特開(kāi)展《福?區(qū)中?商圈標(biāo)志及廣告詞全球征集》活動(dòng)，全面推動(dòng)福田區(qū)中心商圈品牌升級(jí)，引領(lǐng)成為新時(shí)代的城市形象代名詞。

　　Shenzhen is one of the four central cities on the blueprint of the Guangdong, Hong Kong and Macao Greater Bay Area (GBA). It plays a major role in promoting the cooperation and development of economy, science, technology and culture in GBA. Futian, located at the center of GBA, has been serving as a pioneer in reform and innovation. It is home to Shenzhen munic卡通al government and its central business district. Futian is the geographical, administrative, financial, cultural, commercial, and international exchange center of Shenzhen. It has won many titles including “one of China's three financial centers”, “global headquarters economic cluster”, “global intelligent terminal innovation center”, and “international cultural and creative center”.

　　A quote of "blessed lakes and mountains with fertile farmlands" is often used to describe Futian as a geomantic and treasured land with great natural advantages. With the time passing by, Futian has developed from an area of farmland and tidal flats to the most beautiful skyline of Shenzhen, and is developing into a world-class “urban reception hall”. There are changes coming rapidly more than ever before, such as technological breakthroughs, knowledge iterations and order restructuring. New ideas, models and patterns are springing up rapidly... The new wave of information technology and the value-for-face revolution is catalyzing the mult卡通le upgrades of globalization.

　　In order to achieve the great integration and improvement of public facilities, smart management, consumption environment, service products, and brand values of Futian, we propose to build a well-known brand for the district both at home and abroad to fully display the brand-new international image of Futian, inject new vitality, and charter a new course for the development of urban business circle system in Shenzhen and even to the whole world. This “Worldwide Solicitation For Futian District Central Business Circle 標(biāo)志&Slogan” is thus launched to fully promote the brand upgrade of Futian Commercial District and lead it to become the sign for the city image in the new era.

　　面對(duì)人與人、人與物、時(shí)間與空間、空間與空間，好創(chuàng)意的呈現(xiàn)也在不斷革新、定義，商圈不僅是所有資源的交換與交集，更是代表當(dāng)下城市意識(shí)形態(tài)和對(duì)未來(lái)商業(yè)發(fā)展的實(shí)踐與探索。如何用時(shí)間的視角，看待一座城市的聚變?如何用未來(lái)的洞見(jiàn)，預(yù)知區(qū)域中心的引力?

　　期待超越邊界、語(yǔ)言和文化，從價(jià)值概念構(gòu)建及輸出，為每個(gè)層次和觸點(diǎn)上的所有的受眾創(chuàng)造獨(dú)特的視覺(jué)和語(yǔ)言識(shí)別，一同探索城市中心商圈發(fā)展創(chuàng)新的無(wú)限可能!

　　The presentation of creativity is constantly innovated and defined when facing with different relationsh卡通s between individuals, people and objects, time andspace, space and space. The business circle is not only a space for gathering and exchanging all resources, but also a practice and exploration of the current urban ideology and the development of future business. How will the city change from the perspective of time? How will we predict the gravity of the regional center with a far-sighted vision?

　　We are expecting a unique visual and linguistic recognition for Futian that transcends boundaries, languages and value concepts and reaches the audience at all levels. Let us explore the infinite possibilities of development and innovation of the central business district!

　　獎(jiǎng)項(xiàng)設(shè)置

　　Awards

　　標(biāo)識(shí) 標(biāo)志：

　　大 獎(jiǎng): 1名 × 獎(jiǎng)金, ￥60000元

　　優(yōu)異獎(jiǎng): 5名 × 獎(jiǎng)金, ￥6000元

　　網(wǎng)絡(luò)人氣獎(jiǎng): 1名 × 獎(jiǎng)金, ￥3000元

　　Grand Prix Award: 1 award x reward, ￥60,000

　　Excellent Award:5 awardsxreward, ￥ 6,000

　　Network Popularity Award: 1awardsxreward,￥3,000

　　廣告詞 Slogan：

　　大 獎(jiǎng): 1名 × 獎(jiǎng)金, ￥20000元

　　優(yōu)異獎(jiǎng): 5名 × 獎(jiǎng)金, ￥2000元

　　網(wǎng)絡(luò)人氣獎(jiǎng): 1名 × 獎(jiǎng)金, ￥1000元

　　Grand Prix Award: 1 award x reward, ￥20,000

　　Excellent Award:5 awardsxreward, ￥ 2,000

　　Network Popularity Award: 1awardxreward, ￥1,000

　　*注: 以上獎(jiǎng)金皆為稅前費(fèi)用

　　*Note: The above money prizes are all pre-tax

　　截止時(shí)間

　　Deadline

　　▼

　　2019年11月05日

　　Nov 05, 2019

　　*注：1、以上所有償金均為稅前金額，以人民幣計(jì)算;若無(wú)合適方案獎(jiǎng)項(xiàng)可空缺;2、參賽團(tuán)隊(duì)所獲獎(jiǎng)金歸團(tuán)隊(duì)成員共有，團(tuán)隊(duì)自行協(xié)商分配，主辦方與承辦方對(duì)此不承擔(dān)任何責(zé)任。

　　*Note:1. The above money prizes are all pre-taxin Chinese Yuan; if there is no eligible proposal, the award may remain vacant; 2. The prize for a team shall be shared by all team members and distributed through friendly negotiation. The organizerand co-organizer bear no liabilities in this regard.

　　項(xiàng)目全稱 Full name of the project

　　福田區(qū)中心商圈標(biāo)志及廣告詞全球征集

　　Worldwide Solicitation For Futian District Central Business Circle 標(biāo)志&Slogan

　　征集對(duì)象 Open for

　　面向全球設(shè)計(jì)師、設(shè)計(jì)團(tuán)隊(duì)和社會(huì)公眾

　　Designers and design teams all over the world

　　主辦單位 Organizer

　　深圳市福田區(qū)委宣傳部

　　Publicity Department of the CPC Futian District Committee of Shenzhen

　　承辦單位 Co-organizer

　　深圳市平面設(shè)計(jì)協(xié)會(huì)

　　Shenzhen Graphic Design Association

　　支持機(jī)構(gòu) Supported by

　　清華大學(xué)美術(shù)學(xué)院視覺(jué)傳達(dá)設(shè)計(jì)系

　　Visual Communication Design Department of THU

　　中國(guó)美術(shù)學(xué)院設(shè)計(jì)藝術(shù)學(xué)院

　　School of Design, CAA

　　廣州美術(shù)學(xué)院視覺(jué)藝術(shù)設(shè)計(jì)學(xué)院

　　School of Visual Arts Design, GAFA

　　四川美院設(shè)計(jì)藝術(shù)設(shè)計(jì)學(xué)院

　　School of Design Art, SCFAI

　　澳門(mén)科技大學(xué)人文藝術(shù)學(xué)院

　　Faculty of Humanities and Arts, MUST

　　深圳大學(xué)藝術(shù)設(shè)計(jì)學(xué)院

　　College of Design Shenzhen University

　　深圳職業(yè)技術(shù)學(xué)院藝術(shù)設(shè)計(jì)學(xué)院

　　School of Design Art, Shenzhen Polytechnic

　　深圳信息職業(yè)技術(shù)學(xué)院數(shù)字媒體設(shè)計(jì)學(xué)院

　　Shenzhen Institute & Information Technology

　　支持媒體 Media Support

　　深圳商報(bào)

　　Shenzhen Economic Daily

　　古田路9號(hào)

　　www.gtn9.com

　　Design 360

　　www.design#

　　陸俊毅_設(shè)計(jì)現(xiàn)場(chǎng)

　　Lu Junyi_Design Live

　　站酷

　　www.zcool.com.cn

　　視覺(jué)中國(guó)

　　www.vcg.com

　　讀創(chuàng)

　　Duchuang

　　—

　　作品提交方式及要求 Submission methods and requirements

　　1、標(biāo)志設(shè)計(jì)作品和廣告詞應(yīng)找準(zhǔn)中心商圈的城市定位，把脈城市精神，充分結(jié)合福田區(qū)中心商圈的特點(diǎn)、產(chǎn)業(yè)、?化、功能等等，主旨鮮明、突出時(shí)代氣質(zhì)，以全新的標(biāo)識(shí)形象創(chuàng)意方案或廣告詞的?字形式參加征集。(*廣告詞出現(xiàn)重復(fù)情況，以最先收到作品為準(zhǔn)。)

　　2、所有提交的標(biāo)識(shí)設(shè)計(jì)作品需包含完整中英文名字“福田區(qū)中心商圈 Futian District Central Business Circle”與標(biāo)志的基本組合方式，并做到圖文并茂，有完成度較高的形象表現(xiàn)力和藝術(shù)感染力。

　　3、所有作品需提交PDF格式電子文件，或精度為300dpi的JPG格式圖片文件，白底，提交作品尺寸為 210mm×210mm;作品圖?上任何地?不能出現(xiàn)姓名或機(jī)構(gòu)名字。連同按要求填寫(xiě)的《報(bào)名表》《參賽承諾書(shū)》下載鏈接：鏈接:https://pan.baidu.com/s/11uj9bBFRGTeWaU-k-DOAAA 密碼:mdme，以電子郵件方式一并發(fā)至組委會(huì)官方郵箱：ftcbc_ls@163.com。

　　4、所有作品提交時(shí)需在同一封電子郵件中，以文本形式并按以下順序，列明：應(yīng)征者姓名、所屬機(jī)構(gòu)、所在地區(qū)、聯(lián)系方式(電話、手機(jī)號(hào)碼、電子郵箱)，好創(chuàng)意說(shuō)明。(*可設(shè)置郵箱自動(dòng)回復(fù)，確保規(guī)范)

　　5、所有提交作品必須為提交者的原創(chuàng)作品，并對(duì)其應(yīng)征作品的版權(quán)與著作權(quán)承擔(dān)完整法律責(zé)任。不得侵犯他?知識(shí)產(chǎn)權(quán)，由此引發(fā)的糾紛，其法律和民事責(zé)任均由應(yīng)征者承擔(dān)。評(píng)審委員會(huì)對(duì)涉嫌抄襲的作品有權(quán)不予采納，?經(jīng)發(fā)現(xiàn)，將取消資格;如已發(fā)放獎(jiǎng)?將原額追回。

　　1. 標(biāo)志 and slogan designs should reflect the positioning of Futian CBD, be in line with the spirit of the city, and fully consider the characteristics, industries, culture, functions and other features of Futian CBD. The theme shall be distinctive and highlight the features of the time. Designers are required to partic卡通ate in the campaign with new 標(biāo)志 design proposals or slogans in written text. (* In case of any resemblances,the slogan which comes earlier shall prevail.)

　　2. All submitted 標(biāo)志 designs must include the complete combination of 標(biāo)志 with the Chinese and English names “福田區(qū)中心商圈 Futian District Central Business Circle”, be well illustrated and have a high level of image expression and artistic appeal.

　　3. All designs must be submitted in the formof PDF format files, or JPG format files at 300dpi, with white background in the size of 210mm×210mm;names or organization names are not allowed to appear on the designs. The Application Form and Letter of Commitment (Link:https://pan.baidu.com/s/11uj9bBFRGTeWaU-k-DOAAA,Password: mdme), shall be submitted together with the designs to the official email of the organizing committee at ftcbc_ls@163.com.

　　4. All designs must be submitted in the same e-mail, specifying the detailed information in the form of text and in the following order: applicant's name, organization, region, contact information(telephone, mobile phone, e-mail), creative instructions. (* Set up automatic replies to ensure the specification)

　　5. All submitted designs must be the original works done by the applicant, who shall bear full legal responsibilities for the title and copyright of his or her works. For disputesarising from any infringement upon the intellectual property rights of others,the applicant shall bear full legal and civil responsibilities. The jury panel has the right to reject the works suspected of plagiarism. Once discovered, such applicant will be disqualified and the money prize, if already paid, must be refunded.

　　評(píng)審時(shí)間 Time for review

　　2019年11月09日

　　Nov 09, 2019

　　網(wǎng)絡(luò)評(píng)選 Network review

　　2019年11月11日-2019年11月16日

　　Nov 11, 2019-Nov 16, 2019

　　結(jié)果公布 Result announcement

　　2019年11月18日

　　Nov 18, 2019

　　—

　　有意參加征集活動(dòng)者

　　請(qǐng)?jiān)敿?xì)閱讀參賽要求

　　直接將作品提交至組委會(huì)郵箱即可

　　The ones who design to partic卡通ate in the activity

　　Please read the detailed requirements carefully

　　And directly submit your work to the Email of the Organizing Committee

　　郵箱地址 Email

　　ftcbc_ls@163.com