紐約，5月12日——第44屆One Show國(guó)際創(chuàng)意獎(jiǎng)?lì)C獎(jiǎng)典禮在紐約潮流圣地Cipriani Wall Stree隆重舉行，The One Club (www.oneclub.org)頒布了全場(chǎng)共566座鉛筆獎(jiǎng)。Ogilvy/New York的作品“The Refugee Nation”，憑借其出色的社會(huì)洞察獲得全場(chǎng)大獎(jiǎng)。大中華區(qū)報(bào)獎(jiǎng)機(jī)構(gòu)共斬獲4座鉛筆獎(jiǎng)項(xiàng)，其中Xiao Mage & Cheng Zi / Beijing為China Architecture & Building Press創(chuàng)作的“XX”作品獲得金鉛筆獎(jiǎng)項(xiàng)。  

擔(dān)任兩場(chǎng)One Show頒獎(jiǎng)典禮的主持人分別是擁有豐富音樂(lè)及時(shí)尚潮流背景的百老匯演員Daveed Diggs，以及著名節(jié)目The Daily Show 的外景記者Jessica Williams。

全場(chǎng)大獎(jiǎng)Best of Show
THE REFUGEE NATION
Agency: Ogilvy / New York
Client: Amnesty International
Category: Experiential / Guerilla
視頻作品：https://v.qq.com/x/page/k0503ll43j5.html

全場(chǎng)大獎(jiǎng)的獲獎(jiǎng)作品“The Refugee Nation”由Ogilvy/New York為國(guó)際特赦組織Amnesty International創(chuàng)作�！霸谝粋�(gè)全世界都充滿政治紛爭(zhēng)和不穩(wěn)定的社會(huì)背景下，‘The Refugee Nation’這支作品體現(xiàn)了廣告行業(yè)對(duì)社會(huì)文化的影響力�！� The One Club首席執(zhí)行官Kevin Swanepoel談到。

大中華區(qū)獲獎(jiǎng)作品
金鉛筆Gold Pencil
XX
Agency: Xiao Mage & Cheng Zi / Beijing
Client: China Architecture & Building Press
Category: Editorial / Book Layout Design

銀鉛筆Silver Pencil
MARRIAGE IN THE AIR – CATHAY PACIFIC AND CATHAY DRAGON
Agency: McCann Worldgroup / Hong Kong + MRM//McCann / Shanghai
Client: Cathay Pacific Airways
Category: Influencer Marketing / Multi-Channel
作品視頻鏈接：http://www.oneclub.org/awards/theoneshow/-award/26895/marriage-in-the-air-cathay-pacific-and-cathay-dragon

銅鉛筆Bronze Pencil
#BETHEIREYES
Agency: Cheil / Hong Kong
Client: Samsung
Category: Immersive / Environmental / Outdoor Spaces
作品視頻鏈接：http://v.qq.com/x/page/n050392w6if.html

2017年度One Show國(guó)際創(chuàng)意節(jié)共收到來(lái)自73個(gè)國(guó)家的21,844件作品。除金銀銅獎(jiǎng)外，還頒出了15項(xiàng)類目最佳獎(jiǎng)和以下特別獎(jiǎng)：
Agency of the Year年度最佳機(jī)構(gòu): McCann/New York
Network of the Year年度最佳公司網(wǎng)絡(luò): Ogilvy & Mather
“我想為這個(gè)跨越類目和界限的獎(jiǎng)項(xiàng)感謝奧美的同仁以及我們的客戶，感謝他們對(duì)Pervasive Creativity的不懈追求，他們的才華和持續(xù)創(chuàng)新的勇氣�！� 奧美全球首席創(chuàng)意官和聯(lián)合主席譚啟明說(shuō)。
Independent Agency of the Year年度最佳獨(dú)立代理公司: Droga5
Client of the Year年度最佳客戶: Lockheed Martin
Holding Company of the Year年度最佳控股公司: Omnicom
 “The One Show所代表的是廣告行業(yè)的最高水準(zhǔn)。我們感到非常的榮幸。獲得這個(gè)獎(jiǎng)項(xiàng)是我們擁有行業(yè)內(nèi)最優(yōu)秀的標(biāo)桿人才的最好證明。我想祝賀和感謝為這份成功貢獻(xiàn)力量的每一個(gè)人。” Omnicom Group總裁兼CEO John Wren說(shuō)。
Cultural Driver Award是為嘉獎(jiǎng)有文化影響力的創(chuàng)意和對(duì)流行文化有深刻影響的執(zhí)行。此項(xiàng)特別獎(jiǎng)包括以下三個(gè)獲獎(jiǎng)作品。
Gold Pencil: "Formation" for Beyoncé by PRETTYBIRD/Culver City.
Silver Pencil: “Boost Your Voice” for Boost Mobile by 180LA/Santa Monica.
Bronze Pencil: “Buy Back the Block” for Checkers & Rally's by Fitzgerald & Co/Atlanta + Uproxx Studios/Los Angeles.
“還有什么能比與一個(gè)本世紀(jì)最有影響力的娛樂(lè)明星一起開(kāi)啟Cultural Driver Award更好的方式呢？” The One Club首席執(zhí)行官Kevin Swanepoel說(shuō)，“Formation是碧昂斯的新專輯的主打，不流俗且充滿能量。這不僅僅是一首歌或者一個(gè)MV，這是一個(gè)文化宣言�！�

The Green Pencil,：“Edible Six Pack Rings” for Saltwater Brewery by We Believers/New York.
綠鉛筆是為嘉獎(jiǎng)有環(huán)保意識(shí)的創(chuàng)意。獲獎(jiǎng)作品是We Believers/New York為Saltwater 精釀啤酒創(chuàng)作的“可食用啤酒提帶”。這件作品同時(shí)也在CSR類目中獲得了金獎(jiǎng)。

Penta Pencil: Wieden + Kennedy and Nike, and TBWA\Media Arts Lab and Apple.
此外獲得Penta Pencil的代理公司分別為Wieden + Kennedy 與其服務(wù)的品牌 Nike和TBWA\Media Arts Lab與其服務(wù)的品牌Apple。Penta Pencil 是從去年開(kāi)始設(shè)立的特別獎(jiǎng)項(xiàng)，專門(mén)為褒獎(jiǎng)代理公司與客戶超過(guò)五年以上的無(wú)間合作與良好溝通。其獎(jiǎng)杯形狀是鉛筆獎(jiǎng)杯的模子，代表創(chuàng)意公司與客戶的親密合作與客戶的支持是鑄造好創(chuàng)意的基石。

以下是15項(xiàng)類目最佳獎(jiǎng)（Best of Discipline）獲獎(jiǎng)作品：
Cross-platform: “The Refugee Nation” for Amnesty International by Ogilvy/New York.
Film: “We’re the Superhumans” for Channel 4/Rio Paralympics by 4Creative/London + Blink/London.

Intellectual property: “Roam Delivery” for Volvo Cars by Ogilvy PR/London + OgilvyOne/London.

Interactive: “Field Trip to Mars” for Lockheed Martin by McCann/New York.

Mobile: “The Swedish Number” for Swedish Tourist Association by INGO/Stockholm + Grey PR&Activation/New York + Cohn&Wolfe/Stockholm.

Radio: “A War of Words – Anniversary Forgotten” for Netflorist by FCB Joburg/Johannesburg + Hey Papa Legend/Johannesburg.
Social media: “Check Before It’s Removed” for Pink Ribbon Deutschland by DDB Group Germany/Berlin.

UX/UI: “Reword” for Headspace by Leo Burnett/Melbourne + Studio Pancho/Melbourne.

Branded Entertainment: “Lifeline” for Qualcomm Snapdragon by Ogilvy/New York.

Design: “The Refugee Nation” for Amnesty International by Ogilvy/New York.
Direct: “The Swedish Number” for Swedish Tourist Association by INGO/Stockholm + Grey PR&Activation/New York + Cohn&Wolfe/Stockholm.
Moving Image Craft: “We’re the Superhumans” for Channel 4/Rio Olympics by Leland Music/London + 4creative/London + Blink/London + Factory/London.
Print & Outdoor: “Meet Graham” for Transport Accident Commission (Victoria) by Clemenger BBDO/Melbourne.

Public Relations: “Zero Minutes of Fame” for The Brady Foundation by Ogilvy & Mather/Chicago.

Responsive Environments: “Kunstmuseum Basel Light Frieze” for Construction and Transport Department of the Canton of Basel-Stadt, Städtebau & Architektur, Hochbauamt by iart ag/Basel + Christ & Gantenbein/Basel.

查看2017 ONE SHOW國(guó)際創(chuàng)意獎(jiǎng)完整獲獎(jiǎng)作品：http://www.oneclub.org/awards/theoneshow
查看2017 ONE SHOW國(guó)際創(chuàng)意獎(jiǎng)5月10日頒獎(jiǎng)典禮獲獎(jiǎng)名單：
http://www.oneshow.org/downloads/awards/2017-OneShow-Pencils-Wednesday_92.pdf
查看2017 ONE SHOW國(guó)際創(chuàng)意獎(jiǎng)5月12日頒獎(jiǎng)典禮獲獎(jiǎng)名單：http://www.oneshow.org/downloads/awards/2017-OneShow-Pencils-Friday_73.pdf

【關(guān)于The One Club】
The One Club for Creativity (www.oneclub.org), The One Show， ADC年度設(shè)計(jì)大獎(jiǎng)和紐約設(shè)計(jì)周的主辦方，是國(guó)際頂尖的非盈利機(jī)構(gòu)，旨在發(fā)掘和嘉獎(jiǎng)廣告創(chuàng)意和設(shè)計(jì)創(chuàng)新領(lǐng)域的杰出創(chuàng)意作品。